Redefining
sales efficiency and media investment with AI

Absolut Brands revolutionizes the world of Artificial Intelligence, and enables it to translate any media and advertising investments into tailored benefits for each client's brand. This approach transforms traditional media spending (often considered a cost) into a powerful revenue-generating dynamic (a measurable return). Through our innovative comprehensive services, we enable marketing departments and brand agencies to exceed their objectives in an efficient manner.

Absolut Brands'
Core Mission

Our Modern Approach to Consumer Insights

While many traditional approaches rely on periodic data collection, which can sometimes leave brands working with outdated information, Absolut Brands provides real-time insights. This allows companies to act on the most current data available, enabling quicker, more informed decision-making.

Traditional surveys often depend on self-reported data, which can suffer from biases such as recall errors or social desirability. Absolut Brands’ platform captures actual consumer behavior, providing a more accurate and reliable reflection of how customers engage with your brand.

• Absolut Brands’ innovative digital analytics offer a forward-thinking, real-time approach to brand performance tracking, tailored for the needs of today’s fast-moving market. Traditional methods, while effective in their time, often come with limitations that we’ve worked hard to overcome.

Continuous Data Collection for Faster Decision-Making

Elimination of Bias Through Actual Consumer Behavior

Broader Audience Reach and Representative Samples

Our approach ensures that key demographics, especially those highly active in the digital space, are well represented in our data. By utilizing diverse data sources, we capture a broader and more dynamic view of your audience.

Ongoing, Dynamic Tracking of Brand Awareness

Rather than offering a static snapshot in time, Absolut Brands’ solution continuously tracks how consumers perceive your brand. This ongoing approach helps you stay ahead of trends and adjust strategies as consumer preferences evolve.

Detailed Analytics and Deep Consumer Insights

Large-scale traditional surveys can be costly and time-consuming to execute. Absolut Brands’ digital tools provide ongoing, automated insights at a fraction of the cost, allowing brands to maintain a continuous pulse on consumer sentiment without frequent, expensive survey efforts.

Cost-Effective and Efficient

By integrating AI and machine learning, Absolut Brands empowers companies to uncover patterns and predict future trends. These technologies allow for a more proactive approach to consumer insights, helping brands stay ahead of the curve.

Omnichannel Analysis for Holistic Engagement

Absolut Brands provides more than just high-level insights. Our platform offers a granular look at customer behaviors, including detailed customer journey mapping and sentiment analysis. This level of depth is crucial for brands aiming to refine their strategies and engage customers more effectively.

Leveraging Advanced Technologies

Rather than focusing on single-channel data, our platform aggregates consumer interactions across multiple channels—social media, websites, apps, and more—offering a comprehensive view of how your audience interacts with your brand.

Improved Data Accuracy with Minimal Disruption

Traditional methods often rely on consumer participation, which is becoming increasingly harder to obtain. Absolut Brands’ solution passively captures interactions, eliminating the need for consumers to complete lengthy surveys while improving data accuracy.

Personalized Insights for Modern Consumers

Modern consumers expect personalized experiences, and Absolut Brands delivers just that. Our platform provides insights that help brands tailor their messaging and campaigns to meet the unique preferences of their target audience.

Transparent, Real-Time Data Access

We believe in full transparency. Our clients have direct, real-time access to the insights generated by our platform, providing clear visibility into the data driving your brand decisions.

In conclusion, Absolut Brands’ innovative 21st-century approach offers distinct advantages over traditional 20th-century methods. By leveraging real-time data, advanced digital tools, and a broad omnichannel perspective, Absolut Brands provides brands with actionable insights that are faster, more accurate, and far more representative of today’s diverse consumer landscape. This modern method eliminates biases inherent in self-reported data and goes beyond static, outdated snapshots of consumer behavior, enabling businesses to stay agile and responsive to changing market conditions.

In contrast, old-fashioned solutions often struggle with delayed insights, high costs, and a limited scope, which can leave brands lagging behind in an increasingly dynamic and competitive marketplace. The combination of automation, AI, and digital tracking in Absolut Brands’ platform ensures that companies not only have the most relevant data at their fingertips but can also act on it in real time, driving better outcomes and delivering tailored, impactful consumer experiences.

Advanced Analytics and Modeling

Advanced Analytics: A Data-Driven Approach to Consumer Insights

At Absolut Brands, we recognize that in today's fast-paced, digital world, data moves faster and consumer behaviors shift more dynamically than ever before. Our approach embraces advanced analytics and sophisticated modeling to uncover real-time, actionable insights. By leveraging modern tools and techniques, we help brands make informed decisions that go beyond traditional survey methods, driving growth and maximizing ROI.

The visualizations below showcase just a fraction of our data-driven methodologies. These models enable brands to accurately map consumer behavior, optimize marketing strategies, and ultimately, make better business decisions. Let’s explore how these advanced insights can transform your brand’s approach.

Profit vs. ROI Optimization: As media investment increases, return on investment (ROI) may decline, but overall profits can rise until a peak is reached—indicating the ideal investment level. Absolut Brands' advanced analytics, powered by Bayesian modeling, tailors recommendations for optimal investment strategies. Whether the goal is maximizing profit, reach, or ROI, our technology dynamically adjusts based on real-time market conditions to ensure businesses stay agile.

Challenges of Traditional Attribution Models: Conventional attribution models often fail to capture the full complexity of data relationships. They tend to oversimplify, relying on deterministic rules like first-click or last-click, and overlook external factors such as market effects or interaction between touchpoints. Absolut Brands' Bayesian hierarchical models address these shortcomings by incorporating a more flexible and detailed analysis, accounting for multi-layered influences and delivering a more accurate assessment of marketing effectiveness.

Advantages of Bayesian Hierarchical Models: Absolut Brands' approach uses Bayesian models that integrate prior knowledge and real-time data to provide detailed insights. These models offer flexibility, adapting to multiple levels of data (e.g., local, regional, and national) and ensuring more accurate predictions through a process called "shrinkage." This technique refines extreme results, leading to more stable and reliable estimates, even with limited data.

What does Absolut Brands achieve?

While the brand and media strategy landscape is at a crucial juncture, Absolut Brands offers a novel modeling approach that challenges current standards.

Rapid Digital Evolution

Complexity

Audience Fragmentation

In a digital world that is constantly expanding and evolving, most traditional models, which are designed for a static environment, are in a constant struggle to keep up.

In today's era of big data and information overload, companies are unable to decipher data in an effective and actionable way.

The explosion of communication channels, from social networks to streaming platforms, has led to audience fragmentation.

The Consumer is the Center

Empowered and informed consumers now dictate the conditions of interaction with brands. This shift requires a transformation towards customer-centric models, focused on personalized experiences, engagement and value creation, rather than traditional push marketing tactics.

Transparency and Ethics

The call for marketing transparency, especially when it comes to data privacy and ethical tech use, is stronger than ever. The next-generation model must address these concerns, encouraging strategies that are not only impactful but also ethical and transparent.

Complexities of Programmatic Purchasing

The intricate ecosystem of programmatic buying demands clarity and efficiency. Without a renewed model that demystifies the complex process of advertising spending, success in return cannot be achieved.

Social Responsibility Imperative

Brands must show their commitment to social responsibility and sustainability. And these same brands must imply these values in their communication strategy.

Advanced ROI Measurement

There's an acute need for tools and models to accurately measure ROI across channels, linking brand metrics such as awareness, engagement, and loyalty to business results. Adopting such an advanced, data-driven, consumer-centric and transparent model is essential for brands to remain competitive. But it must also align with social values to help brands overcome challenges and maintain their edge.

How can your company benefit from the Absolut Brands model?

Absolut Brands and its AI model are leading a bold transformation, in which modeling and the creation of sophisticated mathematical algorithms become practical solutions, that are driven by the immense power of artificial intelligence, to which a wide range of services are added.

Surely in your sector a good brand and a good marketing plan are essential for sales success. From B2B and B2C companies, to the financial and consumer sectors, any operation navigating the complexity of multiple channels, SKUs, pricing strategies or promotions will greatly benefit from Absolut Brands’ unique experience.

In short, Absolut Brands supports companies in all sectors, recognizing the crucial influence of brand on sales. Our unique approach enables business entities to innovate and excel in marketing and sales dynamics.

Technological Leadership in AI

Establishing industry standards with advanced algorithms

Diagnostic Approach

Strategic Approach

Accurate ROI Tracking

Commitment to Innovation

At Absolut Brands, our mission is to empower your media and advertisement business with the tools and insights needed to thrive in today's competitive landscape, ensuring that your media investments not only cost but catalyze growth.

Reach out today